4GENO” symbolises the expression of devotion to Family. Geno translates to Family in one of the most beautiful and ancient languages, Latin. Deeming it fit to carry the name to the brand which we hold dearly. Doing something “4GENO” represents devotion to family. This cotton polyester composition with our inner fleece lining and 300+ gsm material gives the wearer a plush and heaven like feel when worn. The satin lining within the hood can both cool down and maintain warmth for the wearer’s head. Satin is famous for it’s ability to protect the hair, especially curly/Afro hair. The complex embroidery and the velvet used to make the logo adds every touch to the elegance within the apparel. The chenille on the text adds to the texture and taste of the wearer. Outputting a beautiful and elegant style of apparel, all for the bargain price.
